Have you ever been convinced that you were acting in the best way, that you made the choices most consistent with the situation, only to find that you were simply in too much of a hurry? agire nel modo migliore, di aver fatto le scelte più coerenti alla situazione, per poi scoprire di avere avuto semplicemente troppa fretta?
Ho tantissimi ricordi d’infanzia legati a Sergen: l’smell of solvent sui vestiti di mio padre quando tornava a casa, le vacanze estive passate in produzione a fare il piccolo, le prime paghette e l’orgoglio di averle guadagnate, la monotonia e come combatterla attraverso l’excellence, la responsabilità della propria mansione per l’equilibrio della squadra, la consapevolezza di ogni forma di spreco, la follia e la saggezza nascoste fra le storie di colleghi che vivevo come maestri professionali, ma anche di vita.
Then one day I conquer the helm, ambition fuels arrogance, and I become convinced that I have a coherent vision, new technologies are disrupting tradition, and I indulge the allure of novelty; the management style I have been taught is no longer consistent with the speed demanded by the market, I feel lonely, and I plunge into an identity crisis; I realize I must revolutionize the corporate culture , I espouse the idea of change but I must accept the fair value of time, my greatest enemy. I learn to slow down, rediscover the diversity of the individual, and a new dimension: the company no longer as a sterile tool of conquest, but as a collection of imperfect human beings who well coordinated can create priceless value. But globalization does not appreciate diversity, it fights it by separating individuals, discrediting all forms of real community, subverting uniqueness for standardization, so I discover my mission: to transform the company into a community of yesteryear, to value tradition, respecting technology but not being led by it, revaluing craftsmanship and the human contribution essential to the creation of beauty.
Today in Sergen we have a dream, restoring the screen printing tradition to its proper value and respect, educando ogni persona che ci vive al concetto di comunità.
Non è chiaro quando riusciremo a realizzarlo, ma già cominciando il cammino ci sentiamo protetti dalla ferocia del mondo, stiamo rediscovering common sense, and we start to transfer excellence in each action or We are therefore free printers who wish to put man back at the center to achieve beauty. that involves us. We can start thinking again based on the universal rules of nature, not being intimidated by dogmas created by men, we will be free.
Siamo quindi dei liberi stampatori che desiderano rimettere l’uomo al centro per ottenere bellezza.
Anyone who wants to get to know us or be part of our project just needs to ask if they plan to be and then contact us.
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